عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1259573540
(Number (ISBN
1259921743
(Number (ISBN
9781259573545
(Number (ISBN
9781259921742
NATIONAL BIBLIOGRAPHY NUMBER
Number
b391796
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing
General Material Designation
[Book]
First Statement of Responsibility
Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
EDITION STATEMENT
Edition Statement
Thirteenth edition
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
McGraw-Hill Education,
Date of Publication, Distribution, etc.
[2017]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xlv, 719 pages ; 29 cm
PERSONAL NAME - PRIMARY RESPONSIBILITY
Roger A Kerin
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Steven William Hartley
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
