Alcohol, Social Media and Cultures of Intoxication.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Florence
Name of Publisher, Distributor, etc.
Taylor and Francis,
Date of Publication, Distribution, etc.
2017.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(259 pages)
CONTENTS NOTE
Text of Note
Cover Half Title Title Page Copyright Page Table of Contents List of contributors Acknowledgements Introduction to youth drinking cultures in a digital world Part I Identities, social relations and power 1 Neoliberalism, alcohol and identity: a symptomatic reading of young people's drinking cultures in a digital world 2 Social locations: class, gender and young people's alcohol consumption in a digital world 3 Curating identity: drinking, young women, femininities and social media practices 4 Masculinities, alcohol consumption and social networking. 5 Ethnicity/culture, alcohol and social mediaPart II Alcohol marketing and commercialisation 6 Understanding social media as commercial platforms for engaging with young adults 7 Alcohol corporations and marketing in social media 8 Mobile technologies and spatially structured real-time marketing 9 Creating powerful brands Part III Public health and regulating alcohol promotion 10 Social media affordances for curbing alcohol consumption: insights from Hello Sunday Morning blog posts 11 Regulating social media: reasons not to ask the audience. 12 Restricting alcohol marketing on social media in Finland13 New marketing, new policy? Emerging debates over regulating alcohol campaigns in social media 14 Digital alcohol marketing and the public good: industry, research and ethics Index.