عنوان

Strategies for e-business :

(Number (ISBN

0273757873

(Number (ISBN

9780273757870

Number

b386680

Title Proper

Strategies for e-business :

General Material Designation

[Book]

Other Title Information

creating value through electronic and mobile commerce : concepts and cases

First Statement of Responsibility

Tawfik Jelassi, Albrecht Enders, Francisco J. Martinez-Lopez.

Edition Statement

Third edition

Place of Publication, Distribution, etc.

Harlow, England

Name of Publisher, Distributor, etc.

Pearson Education Limited,

Date of Publication, Distribution, etc.

2014.

Specific Material Designation and Extent of Item

xliii, 733 pages : illustrations, maps ; 25 cm.

Series Title

Always learning.

Text of Note

pt. 1. Introduction -- 1. Key terminology and evolution of e-business -- 2. Building e-business competence through concepts and cases -- pt. 2. The e-business strategy framework -- 3. The impact of the Internet on the macro-environment and on the industry structure -- 4. Markets for e-business -- 5. Value creation in e-business -- 6. Strategy options for value creation in market spaces -- 7. Impact of the Internet on the horizontal boundaries of a firm -- 8. Impact of the Internet on the vertical boundaries of a firm -- 9. Internal organization of a firm's e-business activities -- pt. 3. Lessons learned -- 10. A roadmap for e-business strategy formulation -- pt. 4. Case studies -- 1. Establishing a national IT infrastructure : the case of the French videotext system Minitel -- 2. Business process redesign at CompuNet : standardizing top-quality service through IT -- 3. e-Government : the role of information and communication technologies in the modernization of government -- 4. The Euro-Arab Management School -- 5. To be or not to be on the shelf : grocery retailing through the Internet -- Alcampo (Spain) vs. Peapod (USA) -- 6. Fighting over the Internet : the virtual battle between Amazon.com (USA) and BOL.de (Germany) -- 7. Cyber-entrepreneurship : the Nettimarket.com venture in Finland -- 8. The Tesco.com experience : is success at hand? -- 9. ChateauOnline -- 10. Banking on the Internet : the Advance Bank in Germany -- 11. The electronic purse in Portugal : a mere payment system or a socioeconomic revolution? -- 12. From e-banking to e-business at Nordea (Scandinavia) : the world's biggest clicks-and-mortar bank -- 13. Ducati motorcyles (Italy) : riding traditional business channels or racing through the Internet -- 14. Ducati (Italy) vs. Harley-Davidson (USA) : innovating business processes and managing value networks -- 15. Terra Lycos : creating a global and profitable integrated media company -- 16. Google.com : the world's number-one Internet search engine -- 17. DoubleClick Inc. : a strategic transformation -- 18. Competing through EDI at Papeteries Brun Passot : making paper passe -- 19. CitiusNet : the emergence of a global electronic market -- 20. Business-to-business electronic commerce : mondus.com -- an e-marketplace for small and medium-sized enterprises -- 21. B2B e-marketplace in the automotive industry : Covisint -- a co-opetition gamble? -- 22. eBay strategy (A) -- 23. eBay strategy (B) -- 24. eBay international -- 25. Online file-sharing : the music industry's paradigm shift -- 26. 12Snap (Germany, UK, Italy) : from B2C mobile retailing to B2B mobile marketing -- 27. Paybox.net (Germany) : a mobile payment service -- 28. NTT DoCoMo i-mode : value innovation at DoCoMo -- App. Technologies for electronic and mobile commerce.

Text of Note

This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students'This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students'This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students'",,,,,"This book provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

Fallstudiensammlung; Case studies; Cas, Études de

Tawfik Jelassi

Albrecht Enders

Francisco J Martínez-López

Electronic name

[Book]

Y