عنوان

Intellectual property :

(Number (ISBN

1119356210

(Number (ISBN

9781119356219

Number

b385753

Title Proper

Intellectual property :

General Material Designation

[Book]

Other Title Information

valuation, exploitation, and infringement damages

First Statement of Responsibility

by Russell L. Parr.

Edition Statement

Fifth edition

Place of Publication, Distribution, etc.

Hoboken, New Jersey

Name of Publisher, Distributor, etc.

John Wiley & Sons, Inc.,

Date of Publication, Distribution, etc.

[2018]

Specific Material Designation and Extent of Item

xx, 651 pages ; 27 cm

Text of Note

Introduction -- Intellectual properties definitions -- Intangible assets definitions -- Business enterprise -- Section II : valuation -- Valuation principles -- Cost approach -- Market approach -- Income approach -- Risk adjusted income -- Valuation errors -- Early stage -- Special valuation situations -- Section III : exploitation -- Exploitation strategies -- More exploitation strategies -- License negotiations & agreements -- Royalty rates for licensing -- 25% Rule -- Determining a royalty rate : an example -- Monitoring royalty payments -- Patent aggregators -- University licensing -- Joint ventures -- IP audit -- Organizing for the future -- Transfer pricing -- Section IV : infringement damages -- Lost profits -- Entire market value rule -- Royalty rate and the Georgia-Pacific factors -- Evolving patent damages -- Trademark, copyright, & trade secret damages.

Russell L Parr

Electronic name

[Book]

Y