عنوان

Economics for business

(Number (ISBN

1292082100

(Number (ISBN

9781292082103

Number

b384929

Title Proper

Economics for business

General Material Designation

[Book]

First Statement of Responsibility

John Sloman, the Economics Network, University of Bristol, Dean Garratt, Nottingham Trent University, Jon Guest, Warwick Business School, Elizabeth Jones, University of Warwick.

Edition Statement

Seventh edition

Place of Publication, Distribution, etc.

New York

Name of Publisher, Distributor, etc.

Pearson Education Limited,

Date of Publication, Distribution, etc.

2013.

Specific Material Designation and Extent of Item

638 pages : colour illustrations ; 27 cm

Text of Note

Part A. BUSINESS AND ECONOMICS. 1 The business environment and business economics -- 2 Economics and the world of business -- 3 Business organisations -- Part B. BUSINESS AND MARKETS. 4 The working of competitive markets -- 5 Business in a market environment -- Part C. BACKGROUND TO DEMAND. 6 Demand and the consumer -- 7 Demand and the firm -- 8 Products, marketing and advertising -- Part D. BACKGROUND TO SUPPLY. 9 Costs of production -- 10 Revenue and profit -- Part E. SUPPLY: SHORT-RUN PROFIT MAXIMISATION. 11 Profit maximisation under perfect competition and monopoly -- 12 Profit maximisation under imperfect competition -- Part F. SUPPLY: ALTERNATIVE STRATEGIES. 13 An introduction to business strategy -- 14 Alternative theories of the firm -- 15 Growth strategy -- 16 The small-firm sector -- 17 Pricing strategy -- Part G. THE FIRM IN THE FACTOR MARKET. 18 Labour markets, wages and industrial relations -- 19 Investment and the employment of capital -- Part H. THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS. 20 Reasons for government intervention in the market -- 21 Government and the firm -- 22 Government and the market -- Part I. BUSINESS IN THE INTERNATIONAL ENVIRONMENT. 23 Globalisation and multinational business -- 24 International trade -- 25 Trading blocs -- Part J. THE MACROECONOMIC ENVIRONMENT. 26 The macroeconomic environment of business -- 27 The balance of payments and exchange rates -- 28 Banking, money and interest rates -- 29 Business activity, employment and inflation -- Part K. MACROECONOMIC POLICY. 30 Demand-side policy -- 31 Supply-side policy -- 32 International economic policy.

John Sloman

Dean Garratt

Elizabeth Jones

Jon Guest

Electronic name

[Book]

Y