عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0333608143
(Number (ISBN
1349134023
(Number (ISBN
9780333608142
(Number (ISBN
9781349134021
NATIONAL BIBLIOGRAPHY NUMBER
Number
b384519
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
How to market computers and information technology
General Material Designation
[Book]
First Statement of Responsibility
Hamish E. Macarthur and Merlin Stone.
EDITION STATEMENT
Edition Statement
2nd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Basingstoke
Name of Publisher, Distributor, etc.
Macmillan,
Date of Publication, Distribution, etc.
1994.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(x, 332 pages) : illustrations.
GENERAL NOTES
Text of Note
Previous ed. published as: How to market computers and office systems / Merlin Stone and Hamish Macarthur. 1984.; Includes index.
SUMMARY OR ABSTRACT
Text of Note
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Hamish Macarthur
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Merlin Stone
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
