عنوان
پدید آورنده
موضوع
رده
HF 5823 .B27 2016
HF
5823
.
B27
2016
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
Volume Designation
author
Title Proper
The Advertising Concept Book :Think Now, Design later
GENERAL NOTES
Text of Note
Includes bibliographical references )page 315( and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Pete Barry
ORIGINAL VERSION NOTE
Text of Note
1
CONTENTS NOTE
Text of Note
Introduction -- Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Social -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion
TOPICAL NAME USED AS SUBJECT
Entry Element
، Advertising
Entry Element
، Advertising campaigns
Entry Element
، Advertising copy
Entry Element
، Advertising
Entry Element
، Advertising campaigns
Entry Element
، Advertising copy
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5823
.
B27
2016
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Barry, Pete )Pete S.(
Relator Code
AU
TI
