عنوان

Islamic Branding and Marketing

(Number (ISBN

:9780470825396

Country Code

bnb

Number

977431

.Language of Text, Soundtrack etc

انگلیسی

Title Proper

Islamic Branding and Marketing

General Material Designation

[book]

Other Title Information

: Creating a Global Islamic Business

First Statement of Responsibility

\ Paul Temporal.

Place of Publication, Distribution, etc.

Singapore

Name of Publisher, Distributor, etc.

: John Wiley & Sons (Asia), Pte. Ltd.,

Date of Publication, Distribution, etc.

, 2011.

Specific Material Designation and Extent of Item

xvii, 324 p.

Other Physical Details

:ill.

Text of Note

Index

Text of Note

Bibliography

Text of Note

Introduction -- Why Muslim nations need to develop strong brands -- An overview of Muslim markets -- The nature and structure of Islamic markets -- Building a brand strategy -- Opportunities in Islamic brand categories -- The future : opportunities in the internet, media, and digital world -- Challenges facing Islamic brands -- Key success factors and strategies for aspiring Islamic brands -- Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- Summary of power brand strategy programs for Muslim markets.

0

Text of Note

Islamic Branding and Marketing: Creating a Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized that the global Muslim market represents potentially larger opportunities ... This book includes an Executive Summary of Proceedings of the Inaugural Oxford Global Islamic Branding and Marketing Forum at the Said Business School, University of Oxford. --Book Jacket.

Entry Element

Marketing

Entry Element

Consumers

Entry Element

Consumers

Entry Element

Marketing.

Entry Element

Marketing

Entry Element

Consommateurs

Topical Subdivision

Psychology.

Topical Subdivision

Psychology.

Topical Subdivision

Psychologie.

Geographical Subdivision

Islamic countries.

Geographical Subdivision

Islamic countries

Geographical Subdivision

Pays islamiques.

Geographical Subdivision

Pays islamiques

Islamic countries.

بازاریابی -- کشورهای اسلامی

مصرف کنندگان -- کشورهای اسلامی -- روان‌شناسی

System Code

fast

Class number

Book number

Entry Element

ت‍م‍پ‍ورال‌

Part of Name Other than Entry Element

، پ‍ل‌

Dates

، ۱۹۴۶ - م‌.

Temporal, Paul

Date of Transaction

20230101144928.0

Uniform Resource Identifier

http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470825391,descCd-tableOfContents.html

Uniform Resource Identifier

http://www.loc.gov/catdir/enhancements/fy1603/2015472708-b.html

Uniform Resource Identifier

http://www.loc.gov/catdir/enhancements/fy1608/2015472708-d.html

BL

270410

1

Y