عنوان
پدید آورنده
موضوع
رده
PE 1479 .B87W4 2015 E-book,
PE
1479
.
B87W4
2015
E-book
,
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
:9781107054806
NATIONAL BIBLIOGRAPHY NUMBER
Number
18171
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
General Material Designation
[electronic resources]
First Statement of Responsibility
\ Lionel Wee.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
; New York
Name of Publisher, Distributor, etc.
: Cambridge University Press
Date of Publication, Distribution, etc.
, 2015.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
vi, 205 p.
Other Physical Details
:ill.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 188-202) and index.
SUMMARY OR ABSTRACT
Text of Note
"The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies"--
Text of Note
"The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature"--
TOPICAL NAME USED AS SUBJECT
English language-- Business English-- Study and teaching (Higher)
English language-- Rhetoric-- Study and teaching (Higher)
English language-- Style-- Study and teaching (Higher)
Business writing-- Study and teaching.
Business writing-- Technique.
DEWEY DECIMAL CLASSIFICATION
Number
306
.
44
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
PE
1479
Book number
.
B87W4
2015
E-book
,
OTHER CLASS NUMBERS
Class number
LAN009050
System Code
bisacsh
PERSONAL NAME - PRIMARY RESPONSIBILITY
Wee, Lionel,1963-
ORIGINATING SOURCE
Country
ایران
Date of Transaction
20170918175243.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Date and Hour of Consultation and Access
9781107054806.pdf
Uniform Resource Identifier
http://assets.cambridge.org/97811070/54806/cover/9781107054806.jpg
BL
279177
1
N
