(Advances in marketing, customer relationship management, and e-services (AMCRMES) book series)
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
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Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
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Bibliography
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
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Index
CONTENTS NOTE
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"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher.