عنوان
پدید آورنده
موضوع
رده
HF5415,.13 .C335 2014
HF5415
,.
13
.
C335
2014
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
999984
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Cases on Consumer-Centric Marketing Management
General Material Designation
[Book]
First Statement of Responsibility
/ Vimi Jham
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hershey, PA
Name of Publisher, Distributor, etc.
: Business Science Reference, an imprint of IGI Global
Date of Publication, Distribution, etc.
, 2014
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxi, 351 p.
SERIES
Series Title
A Volume in the Advances in Marketing, Customer Relationship Management, and E-Services (AMCR)MES) Book Series
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
"This book presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies"-Provided by publisher.
TOPICAL NAME USED AS SUBJECT
Marketing -- Management -- Case studies
Customer relations -- Case studies
Customer services -- Case studies
Consumer behavior -- Case studies
بازاریابی -- مدیریت -- نمونهپژوهی
مشتریشناسی -- نمونهپژوهی
خدمات مشتری -- نمونهپژوهی
مصرفکنندگان -- رفتار -- نمونهپژوهی
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
,.
13
Book number
.
C335
2014
PERSONAL NAME - PRIMARY RESPONSIBILITY
Jham, Vimi, 1968-
PERSONAL NAME - SECONDARY RESPONSIBILITY
Puri, Sandeep، 1972-
ORIGINATING SOURCE
Country
ایران
Agency
Library of Foreign Languages and Islamic resource
Date of Transaction
20190521
old catalog
p
BL
270410
1
a
Y
