عنوان
پدید آورنده
موضوع
رده
HF5415,.32 .Z353 2008
HF5415
,.
32
.
Z353
2008
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
990774
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing Metaphoria
General Material Designation
[Book]
Other Title Information
:What Deep Metaphors Reveal About the Minds of Consumers
First Statement of Responsibility
/ Gerald Zaltman, Lindsay H. Zaltman
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
: Harvard Business School Press
Date of Publication, Distribution, etc.
, 2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxi, 230 p.
Other Physical Details
: ill
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
TOPICAL NAME USED AS SUBJECT
Consumer behavior
Metaphor
مصرف کنندگان - رفتار
استعاره
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
,.
32
Book number
.
Z353
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
fa
زالتمن، جرالد
Zaltman, Gerald, 1938-
PERSONAL NAME - SECONDARY RESPONSIBILITY
Zaltman, Lindsay H
ORIGINATING SOURCE
Country
ایران
Agency
Library of Foreign Languages and Islamic resource
ELECTRONIC LOCATION AND ACCESS
Access number
41
Electronic name
41.pdf
old catalog
p
BL
1
a
Y
