:Proven Marketing Techniques for Converting Online Traffic into Revenue
First Statement of Responsibility
/ Duane Forrester
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: McGraw-Hill
Date of Publication, Distribution, etc.
, 2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 220 p.
Other Physical Details
: , ill
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
This book reveals proven techniques not only for standing out in a crowded marketplace but also for reaching customers who are most eager to buy your products or services.- [book cover] Search marketing overview: the essentials - Performing organic search marketing: driving low-cost traffic - Converting organic search marketing: the five pillars of trust - Paid search marketing: driving customers to your web site - Local search marketing: narrowing your scope - Videos and webinars: profit from sharing your knowledge - Internet advertising banners: a tried and true method - Social networking and blogging: the new ways to get conversions - Blogs and communities: the predecessors of social media - E-mail marketing: tread carefully to reap great rewards - Shopping carts: optimizing the checkout process - Analytics: running the numbers - Industry expert interviews: direct advice and insights from successful people - Case studies.