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It all starts with a sense of urgency - Complacency and false urgency - Increasing true urgency: one strategy, four tactics - Tactic one: bring the outside in - Tactic two: behave with urgency every day - Tactic three: find opportunity in crises - Tactic four: deal with NoNos - Keeping urgency up - The future: begin today. In his international bestseller "Leading Change," Kotter provided an action plan for implementing successful transformations. Now, he shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.