عنوان
پدید آورنده
موضوع
رده
HF5415 .B54 2010
HF5415
.
B54
2010
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
994578
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
General Material Designation
[Book]
Other Title Information
:Lessons and Best Practices from the World's Greatest Companies
First Statement of Responsibility
/ edited by Anthony G. Bennett
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: McGraw-Hill
Date of Publication, Distribution, etc.
, 2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 464 p.
Other Physical Details
: , ill
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
Marketing overview - Organizational responsibility - Strategic planning - Branding - Marketing research - Consumer purchasing behavior - Organizational purchasing behavior - Marketing communications management - Sales - Advertising - Public relations - Promotional marketing - Direct marketing - Brand ambassadors - Product management - Product development - Product packaging - Product pricing - Product quality - Supply chain management - Wholesaling - Warehousing - Transportation - Store retailing - Internet retailing
TOPICAL NAME USED AS SUBJECT
Marketing -- Case studies
بازاریابی -- نمونهپژوهی
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
B54
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Bennett, Anthony G.
ORIGINATING SOURCE
Country
ایران
Agency
Library of Foreign Languages and Islamic resource
old catalog
p
BL
1
a
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