عنوان
پدید آورنده
موضوع
رده
HF5475 .I74,A47 2011
HF5475
.
I74
,
A47
2011
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
995921
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
General Material Designation
[Book]
First Statement of Responsibility
/ Baker Ahmad Alserhan
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Burlington, VT
Name of Publisher, Distributor, etc.
: Gower
Date of Publication, Distribution, etc.
, 2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 204 p.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography
Text of Note
Glossary
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
Understanding Islamic marketing.- Islamic business ideals.- Markets and marketing in Islam.- The Islamic marketing mix.- The Islamic product.- The Islamic pricing practices.- Islamic promotions.- Islamic logistics (Halal logistics).- Issues in Islamic marketing.- The Muslim consumer.- Islamic branding 1 : concepts and background.- Islamic branding 2 : brands as deeds.- Islamic hospitality
TOPICAL NAME USED AS SUBJECT
Markets -- Islamic countries
Islamic countries -- Commerce
بازار -- کشورهای اسلامی
کشورهای اسلامی -- بازرگانی
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5475
Book number
.
I74
,
A47
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Alserhan, Baker Ahmad
ORIGINATING SOURCE
Country
ایران
Agency
Library of Foreign Languages and Islamic resource
old catalog
p
BL
1
a
Y
