عنوان

30 [Thirty]-Minute Social Media Marketing

Country Code

IR

Number

995523

.Language of Text, Soundtrack etc

انگلیسی

Country of publication

IR

Title Proper

30 [Thirty]-Minute Social Media Marketing

General Material Designation

[Book]

Other Title Information

:Step-by-Step Techniques to Spread the Word About your Business Fast and Free

First Statement of Responsibility

/ Susan Gunelius

Place of Publication, Distribution, etc.

New York

Name of Publisher, Distributor, etc.

: McGraw-Hill

Date of Publication, Distribution, etc.

, 2011.

Specific Material Designation and Extent of Item

ix, 260 p.

Other Physical Details

: ill

Text of Note

Print

Text of Note

Bibliography

Name of source

Index

Text of Note

Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control.- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities.- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions.- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together.- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009.- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet.

Variant Title

Thirty-minute social media marketing

Internet marketing

Online social networks

بازاریابی اینترنتی

شبکه های اجتماعی پیوسته

Class number

Book number

Gunelius, Susan

Country

ایران

Agency

Library of Foreign Languages and Islamic resource

old catalog

p

BL

1

a

Y