عنوان
پدید آورنده
موضوع
رده
HF5415 .H243 2006
HF5415
.
H243
2006
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
995247
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketer's Toolkit
General Material Designation
[Book]
Other Title Information
:The 10 Strategies You Need to Succeed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston, Mass.
Name of Publisher, Distributor, etc.
: Harvard Business School Press
Date of Publication, Distribution, etc.
, 2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 230 p.
Other Physical Details
: , ill
SERIES
Series Title
(Harvard Business Essentials)
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
Marketing strategy : how it fits with business strategy - Creating a marketing plan : an overview - Market research : listen and learn - Market customization : segmentation, targeting, and positioning - Competitor analysis : understand your opponents - Branding : differentiation that customers value - The right customers : acquisition, retention, and development - Developing new products and services : the marketer's role - Pricing it right : strategies, applications, and pitfalls - Integrated marketing communications : creativity, consistency, and effective resource allocation - Interactive marketing : new channel, new challenge - Marketing across borders : its a big, big world - The future of marketing : tomorrow's challenges
OTHER VARIANT TITLES
Variant Title
Harvard Business Essentials Marketer's Toolkit
TOPICAL NAME USED AS SUBJECT
Marketing - Handbooks, manuals, etc
Strategic planning - Handbooks, manuals, etc
بازاریابی - دستنامه ها
برنامه ریزی استراتژیک - دستنامه ها
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
H243
2006
ORIGINATING SOURCE
Country
ایران
Agency
Library of Foreign Languages and Islamic resource
ELECTRONIC LOCATION AND ACCESS
Access number
41
Electronic name
41.pdf
old catalog
p
BL
1
a
Y
