:Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change
First Statement of Responsibility
/ Adam Gordon
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: American Management Association
Date of Publication, Distribution, etc.
, 2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 294 p.
Other Physical Details
: ill
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
Recognizing forecast intentions.- The quality of information : how good is the data?.- Bias traps : how and why interpretations are spun.- Zeitgeist and perception : how we can't escape our own mind.- The power of user utility : how consumers drive and block change.- Drivers, blockers, and trends.- The limits of quantitative forecasting.- A systems perspective in forecasting.- Alternative futures : how it's better to be vaguely right than exactly wrong.- Applying forecast filtering.- Questions to ask of any forecast