عنوان
پدید آورنده
موضوع
رده
HD9980,.5 .S55 2010
HD9980
,.
5
.
S55
2010
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
997950
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Managing Service Firms
General Material Designation
[Book]
Other Title Information
:The Power of Managerial Marketing
First Statement of Responsibility
/ Per Skealaen
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: Routledge
Date of Publication, Distribution, etc.
, 2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 185 p.
Other Physical Details
: , ill
SERIES
Series Title
(Routledge Interpretive Marketing Research
Volume Designation
; 11)
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
Introduction - Power and marketing - The bureaucratic organization and the reactive employee - 'I want to help you' : the power of market and service orientation - The power/knowledge of service quality and coaching - The managerial rationality of relationship marketing - From prescribing marketing practices to studying marketing as practice
TOPICAL NAME USED AS SUBJECT
Service industries
Marketing - Management
خدمات
بازاریابی - مدیریت
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD9980
,.
5
Book number
.
S55
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Skealaen, Per
ORIGINATING SOURCE
Country
ایران
Agency
Library of Foreign Languages and Islamic resource
ELECTRONIC LOCATION AND ACCESS
Access number
42
Electronic name
42.pdf
old catalog
p
BL
1
a
Y
