عنوان
پدید آورنده
موضوع
رده
HD30,.15 .W5 2011 R
HD30
,.
15
.
W5
2011
R
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
997070
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Wiley International Encyclopedia of Marketing
General Material Designation
[Book]
Subsequent Statement of Responsibility
; editors-in-chief, Jagdish Sheth, Naresh Malhotra
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester, West Sussex, U.K.
Name of Publisher, Distributor, etc.
: Wiley
Date of Publication, Distribution, etc.
, 2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
7 v.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index
CONTENTS NOTE
Text of Note
v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin.- v. 2. Marketing research / edited by Wagner A. Kamakura.-v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio.- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch.- v. 5. Product innovation and management / edited by Barry L. Bayus.- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith.- v. 7. Cumulative index
TOPICAL NAME USED AS SUBJECT
Marketing - Encyclopedias
Market Surveys - Encyclopedias
بازاریابی - دایره المعارف ها
بازارشناسی - دایره المعارف ها
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD30
,.
15
Book number
.
W5
2011
R
PERSONAL NAME - PRIMARY RESPONSIBILITY
Peterson, Robert A.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Kerin, Roger A
Sheth, Jagdish
Malhotra, Naresh
ORIGINATING SOURCE
Country
ایران
Agency
Library of Foreign Languages and Islamic resource
old catalog
p
BL
1
a
Y
