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With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index
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v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin.- v. 2. Marketing research / edited by Wagner A. Kamakura.-v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio.- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch.- v. 5. Product innovation and management / edited by Barry L. Bayus.- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith.- v. 7. Cumulative index