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Social psychology: the science of the social side of life - Social cognition: how we think about the social world - Social perception: perceiving and understanding others - The self: answering the question "who am I?"- Attitudes: evaluating and responding to the social world - Stereotyping, prejudice, and discrimination: the causes, effects, and cures - Interpersonal attraction and close relationships - Social influence: changing others' behavior - Prosocial behavior: helping others - Aggression: its nature, causes, and control - Groups and individuals: the consequences of belonging - Social psychology: applying its principles to law, health, and business