عنوان
پدید آورنده
موضوع
رده
CD-B,HF,5415,.126,.D57,2007
CD-B
,
HF
,
5415
,.
126
,.
D57
,
2007
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
100958
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Direct Marketing in Action : Cutting-edge Strategies for Finding and Keeping the Best Customers
General Material Designation
[Electronic Source]
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Westport, Conn.
Name of Publisher, Distributor, etc.
: Praeger Publishers
Date of Publication, Distribution, etc.
, 2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 CD-ROM
GENERAL NOTES
Text of Note
Includes bibliographical references (p. [195]-199) and index
CONTENTS NOTE
Text of Note
What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customerبs expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.
TOPICAL NAME USED AS SUBJECT
Direct marketing
Target marketing
Marketing - Management
Consumer behavior
UNCONTROLLED SUBJECT TERMS
Subject Term
Thomas, Andrew R.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
CD-B
,
HF
,
5415
,.
126
,.
D57
,
2007
ORIGINATING SOURCE
Country
ایران
Agency
Library of Foreign Languages and Islamic resource
old catalog
VL
1
a
Y
