عنوان
پدید آورنده
موضوع
رده
HD .B7,M375 69 2007
HD
.
B7
,
M375
69
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0814473334 )hardcover(
INTERNATIONAL STANDARD SERIAL NUMBER
Terms of Availability and/or Price
1
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Rebuilding brand America
First Statement of Responsibility
Dick Martin
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
American Management Association,
Date of Publication, Distribution, etc.
2007
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
296 p. : ill.
NOTES PERTAINING TO SUBJECT ACCESS
Text of Note
غیرمرجع
NOTE RELATING TO THE COPY IN HAND
Text of Note
1
CONTENTS NOTE
Text of Note
Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
SUMMARY OR ABSTRACT
Text of Note
Includes bibliographical references )p. ]263[-287( and index.
OTHER VARIANT TITLES
Variant Title
what we must do to restore our reputation and safeguard the future of American business abroad
TOPICAL NAME USED AS SUBJECT
Entry Element
Brand name products^aUnited States
Entry Element
Branding )Marketing(^aUnited States
Entry Element
International economic relations
Entry Element
Anti-Americanism
Entry Element
Anti-Americanism^aArab countries
Entry Element
United States^aRelations
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
Classification Record Number
69
Book number
.
B7
,
M375
2007
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Martin, Dick 1946
Entry Element
Title
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
1
English Book
