Tour operators and operations :development, management and responsibility
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wallingford
Name of Publisher, Distributor, etc.
CAB International
Date of Publication, Distribution, etc.
2017
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
ix, 282 pages : illustrations ; 25 cm
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Jakki Holland and David Leslie
CONTENTS NOTE
Text of Note
Introduction -- The package holiday and the rise of the tour operator -- The operating environment -- Product development -- Small and medium sized tour operators -- Customer service -- Financial planning : pricing the package -- Tour operators and key travel regulations )with David Grant( -- Distribution)place( -- Marketing -- Human resources and managing the workforce -- Crisis management -- A look ahead : challenges and issues