عنوان
پدید آورنده
موضوع
رده
HF 5414 .A527 2006
HF
5414
.
A527
2006
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
electronic
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Andreasen, Alan R.
Title Proper by Another Author
4391-
Title Proper
Social marketing in the 21st century
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Thousand Oaks, Calif.
Name of Publisher, Distributor, etc.
SAGE Publications
Date of Publication, Distribution, etc.
2006
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 264 p. : ill. ; 24 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references )p. 237-252( and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Alan R. Andreasen
CONTENTS NOTE
Text of Note
Social change, social problems and 12st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 12st century
TOPICAL NAME USED AS SUBJECT
Entry Element
، Social marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5414
.
A527
2006
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
TI
