Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'SCORPIO' model of market strategy
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Amsterdam
Name of Publisher, Distributor, etc.
Elsevier Butterworth-Heinemann
Date of Publication, Distribution, etc.
2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxviii, 599 p : ill
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY