Competing in a service economy : how to create a competitive advantage through service development and innovation
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco
Name of Publisher, Distributor, etc.
Jossey-Bass
Date of Publication, Distribution, etc.
2003
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 190 p. : ill. ; 24 cm
SERIES
Series Title
University of Michigan Business School management series
GENERAL NOTES
Text of Note
Includes bibliographical references )p. 173-181( and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Anders Gustafsson, Michael D. Johnson
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
1st ed
CONTENTS NOTE
Text of Note
Competing through services -- Creating a service advantage -- Service maintenance : removing things gone wrong -- Improving service performance : adding things gone right -- Service innovation -- Lead the way
TOPICAL NAME USED AS SUBJECT
Entry Element
Management ، Customer services
Entry Element
Technological innovations Management ، Service industries