عنوان
پدید آورنده
موضوع
رده
HF 5415.135 .D78 2001
HF
5415
.
135
.
D78
2001
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
electronic
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Drummond, Graeme.
Title Proper
Strategic marketing :planning and control
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford ; Boston
Name of Publisher, Distributor, etc.
Butterworth-Heinemann
Date of Publication, Distribution, etc.
2001
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 304 p. : ill. ; 25 cm.
GENERAL NOTES
Text of Note
Published in association with The Chartered Institute of Marketing
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Graeme Drummond, John Ensor
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
2nd ed
TOPICAL NAME USED AS SUBJECT
Entry Element
Management ، Marketing
Entry Element
Decision making ، Marketing
Entry Element
Planning ، Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
135
.
D78
2001
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
AU Ensor, John
CO Chartered Institute of Marketing
TI
SE Marketing series )London, England(
