Foundations of effective influence operations :a framework for enhancing Army capabilities
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Santa Monica, CA
Name of Publisher, Distributor, etc.
Rand Arroyo Center
Date of Publication, Distribution, etc.
2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiv, 201 p. : ill. ; 23 cm.
SERIES
Series Title
Rand Corporation monograph series
GENERAL NOTES
Text of Note
"Prepared for the United States Army."
Text of Note
"MG-654-A"--P. ]4[ of cover
Text of Note
Includes bibliographical references
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Eric V. Larson ... ]et al.[
CONTENTS NOTE
Text of Note
Introduction -- Influencing individuals -- Influencing groups and networks -- Influencing adversary leadership coalitions -- Influencing mass publics -- A framework for influence operations -- Implications for planners -- Appendixes: A. Case study of influence in advertising and marketing -- B. Case study of influence in political campaigns -- C. Case studies of influence in public diplomacy -- D. A review of planning methodologies for influence operations