عنوان
پدید آورنده
موضوع
رده
HD 69 .B7 K37 2008
HD
69
.
B7
K37
2008
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
electronic
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Kapferer, Jean-Noقl.
Title Proper
The new strategic brand management : creating and sustaining brand equity long term
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ; Philadelphia
Name of Publisher, Distributor, etc.
Kogan Page
Date of Publication, Distribution, etc.
2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 560 p. : ill. ; 25 cm
GENERAL NOTES
Text of Note
Includes bibliographical references )p. ]531[-544( and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Jean-Noقl Kapferer
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
4th ed., New ed
TOPICAL NAME USED AS SUBJECT
Entry Element
Management ، Brand name products
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
69
.
B7
K37
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
TI
