عنوان
پدید آورنده
موضوع
رده
HD 69 .B7 K68 2006
HD
69
.
B7
K68
2006
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
electronic
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Kotler, Philip.
Title Proper
B2B brand management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Berlin ; New York
Name of Publisher, Distributor, etc.
Springer
Date of Publication, Distribution, etc.
2006
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 357 p. : ill. ; 24 cm
GENERAL NOTES
Text of Note
Includes bibliographical references )p. ]331[-342( and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi
TOPICAL NAME USED AS SUBJECT
Entry Element
Management ، Brand name products
Entry Element
Case studies ، Brand name products
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
69
.
B7
K68
2006
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
AU Pfoertsch, Waldemar
AU Michi, Ines
TI
