عنوان
پدید آورنده
موضوع
رده
HF .P468 5415.3 1999
HF
.
P468
5415
.
3
1999
کتابخانه
محل استقرار
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Consumer behavior and marketing strategy
First Statement of Responsibility
J. Paul Peter, Jerry C. Olson
EDITION STATEMENT
Edition Statement
5th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Homewood, IL
Name of Publisher, Distributor, etc.
Irwin
Date of Publication, Distribution, etc.
1999
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxv, 545 p., ]16[ p. of plates : ill. )some col.( ; 24 cm
SERIES
Series Title
The Irwin series in marketing
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes
TOPICAL NAME USED AS SUBJECT
Entry Element
Consumer behavior
Entry Element
Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
Classification Record Number
5415
.
3
Book number
.
P468
1999
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Peter, J. Paul.
Olson, Jerry C.)Jerry Corrie(
1944-
English Book
