The Executive course : what every manager needs to know about the essentials of business
First Statement of Responsibility
edited by Gayton E. Germane
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Reading, Mass
Name of Publisher, Distributor, etc.
.Addison-Wesley
Date of Publication, Distribution, etc.
1986
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxv, 405 p. : ill. ; 25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographies and index
CONTENTS NOTE
Text of Note
Step one: connect / John B. Fery -- Marketing management / Richard P. Bagozzi -- Financial management / James C. Van Horne -- Managerial accounting / Joel S. Demski -- Financial reporting / William H. Bea