عنوان
پدید آورنده
موضوع
رده
HF 5415.55 .Z55U8 2011
HF
5415
.
55
.
Z55U8
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9788126528059
OTHER STANDARD IDENTIFIER
Standard Number
18297
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New Delhi
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 179 p. : ill.
GENERAL NOTES
Text of Note
Title
NOTE RELATING TO THE COPY IN HAND
Text of Note
000
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes.
UNIFORM TITLE
General Material Designation
Customer relationship management
OTHER VARIANT TITLES
Variant Title
Integrating marketing strategy and information technology
TOPICAL NAME USED AS SUBJECT
Entry Element
Relationship marketing
Entry Element
Customer relations^aManagement
Entry Element
Customer relations^aManagement--Data processing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
Book number
5415
.
55
Classification Record Number
.
Z55U8
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Zikmund, William G
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
McLeod, Raymond
Entry Element
Gilbert, Faye W
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
1
English Book
غیرمرجع
