عنوان
پدید آورنده
موضوع
رده
HD 69 .B7K37 2008
HD
69
.
B7K37
2008
کتابخانه
محل استقرار
INTERNATIONAL STANDARD SERIAL NUMBER
Number
9780749450854 )alk. paper(
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The new strategic brand management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ;Philadelphia
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2008
GENERAL NOTES
Text of Note
Title
GENERAL NOTES PERTAINING TO DESCRIPTIVE INFORMATION
Text of Note
creating and sustaining brand equity long term
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Includes bibliographical references )p. ]531[-544( and index.
FREQUENCY STATEMENT NOTE
Frequency
4th ed., New ed.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
.
343
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
Book number
69
Classification Record Number
.
B7K37
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Kapferer, Jean-Noeel
English Book
xv, 560 p. : ill. ; 25 cm.
