عنوان
پدید آورنده
موضوع
رده
HF 5415.1265 .J64 2015
HF
5415
.
1265
.
J64
2015
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Number
BL18091
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Adaptive marketing : leveraging real-time data to become a more competitive an d successful company
First Statement of Responsibility
Norm Johnston
EDITION STATEMENT
Edition Statement
First edition
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
Palgrave
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 225 pages : illustrations
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
leveraging real-time data to become a more competitive an d successful company
TOPICAL NAME USED AS SUBJECT
Entry Element
Internet marketing
Entry Element
Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
Book number
5415
.
1265
Classification Record Number
.
J64
2015
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Johnston, Norm
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Includes bibliographical references )pages 213-219( an d index
Entry Element
Foreword -- Acknowledgements -- A few words about data -- The world's largest focus group -- #happy customers -- Exploring the spectrum -- Blurred lines -- Heavy lifting -- Light touch -- Through the looking glass
