عنوان
پدید آورنده
موضوع
رده
HF 5415.55 .Z55 2005
HF
5415
.
55
.
Z55
2005
کتابخانه
محل استقرار
استان: Khorasan Razavi ـ شهر: Mashhad
OTHER STANDARD IDENTIFIER
Standard Number
6284
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Zikmund, William G.
Title Proper
Customer relationship management: integrating marketing strategy and information technology
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J.
Name of Publisher, Distributor, etc.
Wiley
Date of Publication, Distribution, etc.
c2005
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 179 p. : ill.
GENERAL NOTES
Text of Note
Includes bibliographical references and indexes
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert
TOPICAL NAME USED AS SUBJECT
Entry Element
، Relationship marketing
Entry Element
Management ، Customer relations
Entry Element
Management Data processing ، Customer relations
DEWEY DECIMAL CLASSIFICATION
Number
658
.
812
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
55
.
Z55
2005
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
AU McLeod, Raymond
AU Gilbert, Faye W
TI
LOCATION AND CALL NUMBER
Call Number Suffix
CL
