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عنوان
The psychology of advertising
پدید آورنده
Fennis, Bob Michael
موضوع
Psychological aspects ، Advertising,Attitudes ، Consumers
رده
HF
5822
.
F456
2010
کتابخانه
Central Library and Information Center of Ferdowsi University of Mashhad
محل استقرار
استان:
Khorasan Razavi
ـ شهر:
Mashhad
تماس با کتابخانه :
05138806503
OTHER STANDARD IDENTIFIER
Standard Number
15942
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Fennis, Bob Michael
Title Proper by Another Author
8691-
Title Proper
The psychology of advertising
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hove, East Sussex ; New York
Name of Publisher, Distributor, etc.
Psychology Press
Date of Publication, Distribution, etc.
2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 329 p. : ill.
GENERAL NOTES
Text of Note
Includes bibliographical references and indexes
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Bob M. Fennis and Wolfgang Stroebe
TOPICAL NAME USED AS SUBJECT
Entry Element
Psychological aspects ، Advertising
Entry Element
Attitudes ، Consumers
DEWEY DECIMAL CLASSIFICATION
Number
659
.
101/9
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5822
.
F456
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
AU Stroebe, Wolfgang
TI
LOCATION AND CALL NUMBER
Call Number Suffix
CL
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