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عنوان
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

پدید آورنده
Kim, W. Chan.

موضوع
، New products,، Market segmentation

رده
HF
5415
.
153
.
K53
2005

کتابخانه
Central Library and Information Center of Ferdowsi University of Mashhad

محل استقرار
استان: Khorasan Razavi ـ شهر: Mashhad

Central Library and Information Center of Ferdowsi University of Mashhad

تماس با کتابخانه : 05138806503

OTHER STANDARD IDENTIFIER

Standard Number
6036

TITLE AND STATEMENT OF RESPONSIBILITY

First Statement of Responsibility
Kim, W. Chan.
Title Proper
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

.PUBLICATION, DISTRIBUTION, ETC

Place of Publication, Distribution, etc.
Boston, Mass.
Name of Publisher, Distributor, etc.
Harvard Business School Press
Date of Publication, Distribution, etc.
c2005

PHYSICAL DESCRIPTION

Specific Material Designation and Extent of Item
xv, 240 p. : ill.

GENERAL NOTES

Text of Note
Bibliography: p. ]223[-229
Text of Note
Includes index

NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY

Text of Note
W. Chan Kim, Renee Mauborgne

TOPICAL NAME USED AS SUBJECT

Entry Element
، New products
Entry Element
، Market segmentation

DEWEY DECIMAL CLASSIFICATION

Number
658
.
8/02

LIBRARY OF CONGRESS CLASSIFICATION

Class number
HF
5415
.
153
.
K53
2005

PERSONAL NAME - PRIMARY RESPONSIBILITY

Relator Code
AU

AU Mauborgne, Renee
TI

LOCATION AND CALL NUMBER

Call Number Suffix
CL

Proposal/Bug Report

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