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عنوان
Services marketing: integrating customer focus across the firm
پدید آورنده
Alan Wilson ... ]et al.[
موضوع
Marketing ، Service industries,، Customer services
رده
HD
9980
.
5
.
S45
2008
کتابخانه
Central Library and Information Center of Ferdowsi University of Mashhad
محل استقرار
استان:
Khorasan Razavi
ـ شهر:
Mashhad
تماس با کتابخانه :
05138806503
OTHER STANDARD IDENTIFIER
Standard Number
5848
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Services marketing: integrating customer focus across the firm
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
McGraw-Hill Education
Date of Publication, Distribution, etc.
c2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiii, 623 p.: ill.
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Alan Wilson ... ]et al.[
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
First European ed
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing ، Service industries
Entry Element
، Customer services
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
9980
.
5
.
S45
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
AU Wilson, Alan
LOCATION AND CALL NUMBER
Call Number Suffix
CL
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