European casebook on managing industrial and business-to-business marketing
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Prentice Hall
Date of Publication, Distribution, etc.
1994
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxvi, 444p.: ill
SERIES
Series Title
European casebook series in management
GENERAL NOTES
Text of Note
"The present volume...composed mainly of cases written by faculty at the International Institute for Management Development )IMD International( Lausanne, Switzerland"
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
edited by Per V. Jenster
TOPICAL NAME USED AS SUBJECT
Entry Element
Europe -- Management -- Case studies ، Industrial marketing