عنوان
پدید آورنده
موضوع
رده
HF 5415.13 .K636 2001
HF
5415
.
13
.
K636
2001
کتابخانه
محل استقرار
استان: Khorasan Razavi ـ شهر: Mashhad
OTHER STANDARD IDENTIFIER
Standard Number
13820
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Kotler, Philip.
Title Proper
A framework for marketing management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J.
Name of Publisher, Distributor, etc.
Prentice Hall
Date of Publication, Distribution, etc.
c2001
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 352p.: ill
GENERAL NOTES
Text of Note
"'A framework for marketing management' is a condensed version of 'Marketing management'"- Preface
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Philip Kotler
TOPICAL NAME USED AS SUBJECT
Entry Element
Management ، Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
13
.
K636
2001
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
AT Marketing management Kotler, Philip
TI
LOCATION AND CALL NUMBER
Call Number Suffix
CL
