Adapting marketing to libraries in a changing and World-wide environment= le marketing des bibliotheques a l'heure du changement et de la mondialisation
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Munchen
Name of Publisher, Distributor, etc.
Saur
Date of Publication, Distribution, etc.
2000
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
89p.: ill
SERIES
Series Title
IFLA publications
ISSN of Series
89
GENERAL NOTES
Text of Note
At head of title: Section on Management and Marketing
Text of Note
"Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997"
Text of Note
Text in English and French
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
edited by/ edite par Rejean Savard
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing -- Congresses ، Libraries
Entry Element
Libraries -- Congresses ، Public relations
Entry Element
Congresses ، Library administration
LIBRARY OF CONGRESS CLASSIFICATION
Class number
Z
716
.
3
.
A43
2000
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
TI
AU Savard, Rejean 1950-
CO IFLA Conference )36rd: 7991: Copenhagen, Denmark(
CO International Federation of Library Associations and Institutions. Section on Management and Marketing