عنوان
پدید آورنده
موضوع
رده
HF 5415.13 .M3524 1988
HF
5415
.
13
.
M3524
1988
کتابخانه
محل استقرار
استان: Khorasan Razavi ـ شهر: Mashhad
OTHER STANDARD IDENTIFIER
Standard Number
1795
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing management and strategy: a reader
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Englewood Cliffs, NJ
Name of Publisher, Distributor, etc.
Prentice - Hall
Date of Publication, Distribution, etc.
c1988
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 405p.: ill
GENERAL NOTES
Text of Note
Includes bibliographies
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
edited by Philip Kotier, Keith K. Cox
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
4th ed.
TOPICAL NAME USED AS SUBJECT
Entry Element
Management ، Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
13
.
M3524
1988
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
TI
AU Kotler, Philip
AU Cox, Keith Kohn
LOCATION AND CALL NUMBER
Call Number Suffix
CL
