عنوان
پدید آورنده
موضوع
رده
HF 5415 .M29747 1989
HF
5415
.
M29747
1989
کتابخانه
محل استقرار
استان: Khorasan Razavi ـ شهر: Mashhad
OTHER STANDARD IDENTIFIER
Standard Number
2551
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing challenges: case and exercises
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
McGraw - Hill
Date of Publication, Distribution, etc.
c1989
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x1, 671p.: ill
SERIES
Series Title
McGraw - Hill series in marketing
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
)edited by( Christopher H. Lovelock, Charles b. Weinberg, Optional personal computer software/ John D. Clasxton, Charles b. Weinberg
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
2nd ed.
TOPICAL NAME USED AS SUBJECT
Entry Element
Case studies ، Marketing
Entry Element
Problems, exercises, etc ، Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
M29747
1989
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
TI
AU Lovelock, Chaistopher H
AU Weinberg, Charles B
AU Claxton, John d.
SE
LOCATION AND CALL NUMBER
Call Number Suffix
CL
