OTHER STANDARD IDENTIFIER
Standard Number
2527
Standard Number
2528
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Jefkins, Frank William
Title Proper
Marketing and PR media planning
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford
Name of Publisher, Distributor, etc.
Pergamon Press
Date of Publication, Distribution, etc.
1974
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 272p
SERIES
Series Title
Essentials of marketing
GENERAL NOTES
Text of Note
Bibliography: p. 247-248
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Frank William Jefkins
TOPICAL NAME USED AS SUBJECT
Entry Element
، Public relations
Entry Element
، Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
J44
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
TI
LOCATION AND CALL NUMBER
Call Number Suffix
CL
Call Number Suffix
CL.نوجی
