عنوان
پدید آورنده
موضوع
رده
P 96 .M34 V36 2010
P
96
.
M34
V36
2010
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
electronic
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Van Tassel, Joan M.
Title Proper
Managing electronic media : making, marketing, and moving digital content
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Burlington, MA
Name of Publisher, Distributor, etc.
Focal Press/Elsevier
Date of Publication, Distribution, etc.
2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 417 p. : ill. ; 24 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Joan Van Tassel, Lisa Poe-Howfield
CONTENTS NOTE
Text of Note
The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues
SERIES
CODEN
9780240810201 )pbk. : alk. paper(
TOPICAL NAME USED AS SUBJECT
Entry Element
Management ، Mass media
LIBRARY OF CONGRESS CLASSIFICATION
Class number
P
96
.
M34
V36
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
AU Poe-Howfield, Lisa
TI
