عنوان
پدید آورنده
موضوع
رده
HF 5822 .O84 2004
HF
5822
.
O84
2004
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
electronic
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
O'Shaughnessy, John
Title Proper
Persuasion in advertising
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ; New York
Name of Publisher, Distributor, etc.
Routledge
Date of Publication, Distribution, etc.
2004
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 220 p. : ill. ; 24 cm
GENERAL NOTES
Text of Note
Includes bibliographical references )p. 197-208( and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
1st ed
SERIES
CODEN
0415322243 )pbk.(
TOPICAL NAME USED AS SUBJECT
Entry Element
Psychological aspects ، Advertising
Entry Element
، Persuasion )Psychology(
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5822
.
O84
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
AU O'Shaughnessy, Nicholas J 1954-
TI
