عنوان
پدید آورنده
موضوع
رده
HD 69 .B7H3 2000
HD
69
.
B7H3
2000
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
electronic
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Henderson,Terilyn A.
Title Proper
Building retail brands. Establishing and communicating a brand may be harder for multibrand retailers than for their single-brand counterparts, but brand building is essential for both
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
McKinsey & Company
Date of Publication, Distribution, etc.
2000
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
p.cm.
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
by Terilyn A. Henderson and Elizabeth A. Mihas
TOPICAL NAME USED AS SUBJECT
Entry Element
، Brand name products -- Management
Entry Element
، Brand name products -- Valuation -- Management
Entry Element
، Intangible property -- Valuation -- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
69
.
B7H3
2000
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
AU Mihas,Elizabeth A. joint-author
TI
